(01)
WHY THEY APPROACHED US
Basecamp is a fast-growing student accommodation brand operating across 12 cities in Europe. With rapid expansion came the need for a more flexible, scalable digital platform — one that could keep pace with their growth and give internal teams more control.
They were looking for a modern web experience that made content management simple, supported multiple regions and languages, and offered a smoother, more reliable booking journey for users.
(02)
WHAT WE DID
We rebuilt the frontend experience and rolled out a new CMS, giving Basecamp’s team full control across 12 cities, 5 countries and 5 languages.
We also integrated with their third-party booking platform using custom APIs to improve the conversion flow and streamline the booking experience.
As the brand scaled, we supported their growth by optimising infrastructure, enabling flexible marketing updates, and providing ongoing dev support, right through to their acquisition by Xior Group.
(03)
WHAT WE FOCUSED ON
• Rolled out a multi-region CMS to manage content across five countries, twelve cities and five languages with ease
• Integrated a booking system via custom APIs to streamline the user journey and reduce drop-off
• Supported localisation in five languages, with integrations into social platforms and experience ratings databases
• Optimised infrastructure for performance, speed and traffic spikes
• Built flexible tools for city-specific updates, campaigns and seasonal offers, no dev time needed
• Provided long-term support to evolve the product and reduce internal blockers
(04)
THE RESULTS
With a faster, smarter and more scalable platform, Basecamp saw improvements across every key metric, plus a strong foundation to grow.
75% increase in booking conversion rate
139% increase in end-to-end funnel conversions
84% increase in total bookings
52% reduction in bounce rates
