Journal

The studio, thinking out loud.

Articles, press and the resources and frameworks we've developed - on product, growth, experience and the business of building digital.

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Displaying 25 articles

PressExperience designClient work

Relaunching Thrive, Growthpoint's student living brand

Touchfoundry is partnering with Growthpoint to relaunch Thrive, its student living brand - rebuilding the digital experience behind it around how students actually go about finding a place to live.

Cleoné van HelsdingenSenior Digital Marketing Manager5 min read27 Aug 2026

PressDeliveryEnterprise scaleClient work

The technology behind Takealot's Personal Shopper programme

Takealot's Personal Shopper network runs on a purpose-built app and dashboard - a two-product platform Touchfoundry designed, built and now runs, on a fixed budget and timeline.

Fabio LonganoCEO7 min read13 Aug 2026

InsightProduct strategyExperience designDigital transformation

The age of adaptive journeys

Most of the people reading your site are anonymous, and most of them will stay that way. The case for adaptive journeys and content personalisation that respond to what a visitor is doing, rather than trying to work out who they are.

Fabio LonganoCEO6 min read13 Aug 2026

InsightEngineeringEnterprise scaleClient work

Enterprise systems need enterprise standards

Building a platform whose users' income depends on it being right, inside a security bar set by another company. What integrating with Takealot's systems constrained, and why the business layer got no interface at all.

Luke JohnstoneLead Systems Architect8 min read6 Aug 2026

InsightProduct strategyFrameworksMeasurement

Impact = value / effort - calculating and measuring what matters

The cheapest way to lose a roadmap is to rank it by opinion. The formula we use to score what to build next, how we put numbers on both halves of it, and what it changes about the argument.

Gareth HayhowSenior Solutions Manager6 min read1 Aug 2026

InsightExperience designDigital transformationStudio life

Our new site asks who you are before it says a word

Digital has matured past one-size-fits-all, and generic is now the expensive option. Our relaunched site makes the argument in public: it asks who you are, then reshapes itself around the answer.

Cleoné van HelsdingenSenior Digital Marketing Manager6 min read29 Jul 2026