Industries
Trust is the conversion mechanism
Health is the one category where a persuasive experience and an honest one have to be the same thing. Overclaim once and you do not lose a click, you lose the person, because they were already deciding whether to believe you.
Member and patient experiences people come back to.
What health marketing demands
Persuasive, and still true.
Wellness and member programmes live or die on repeat engagement, and the usual growth levers work against that. Urgency reads as pressure, personalisation reads as surveillance, and a metric that goes up for a fortnight is often a person who has been nudged into something they will resent.
Motivation beats acquisition
Signing somebody up to a health programme is the cheap half. Whether they open it again in week six is the number that matters, and it is decided by whether the thing felt like it was built for them or built to be reported on.
Personal without being invasive
Health data makes an experience genuinely better and makes people genuinely uneasy, often in the same interaction. The line is not legal, it is felt, and it moves depending on what you are asking somebody to look at.
Tone is read as evidence
Clear language, honest states, and never claiming more certainty than the data supports. Somebody deciding whether to act on what you have shown them is reading the register as closely as the content, and hedging and overclaiming both cost.
How the pieces fit
Three lanes, one patient.
Patient, clinician and system as parallel lanes, with the hand-offs crossing between them. It loops rather than funnels, because care is not a conversion path - and a member journey designed as one will keep measuring the wrong thing convincingly.
Three lanes
One patient, seen three different ways.
- Patient
- Clinician
- System
Five hand-offs
Care crosses between the lanes 5 times, and every one of them is where trust is won or lost.
Not a funnel
It comes back round. The hard problem is the crossings, not any one lane.
How we help here
What a health marketing team gets from us.
The member-facing experience, the journey work that decides what happens between sign-up and week six, and the interface craft that carries a serious subject without either frightening people or talking down to them.
The work
Three health engagements, three different audiences.
A wellness programme made personal inside one of the country's largest member ecosystems - meal plans, tracking and support that had to feel tailored rather than automated. Tooling for frontline teams delivering care in underserved settings, where adoption is decided by whether it works on the device somebody already has. And an AI health insights platform taken from concept to live product.
Discovery Vitality
A wellness programme, made personal
Bringing an existing health and wellness product to Vitality members as a tailored, motivating daily experience - meal plans, weight-loss tracking and support inside the wider Vitality ecosystem.
Broadreach Healthcare
Frontline healthcare teams, off paper
A digital tool for the Front-line Service Executives delivering care in underserved settings, plus the workflow system that keeps those teams scheduled, supported and accountable.
Vantage Health Technologies
An AI health insights platform, zero to live
A zero-to-100 product partnership taking an AI-powered health insights platform from concept to live product, so healthcare organisations can move the metrics that matter most.
Talk to us
Building something people trust with their health?
If engagement is the problem and the honest version has to stay honest, that is the constraint we would want to work inside.