Native or cross-platform - which do you actually build?

Native where users can feel it, shared where they can't tell - and we'll recommend per product, including recommending our own hybrid offering when that's honestly the better economics for you. We build both, so the advice isn't a sales pitch.

Do you handle app store submission and release?

End to end: signing, store listings, review handling and staged rollouts, plus the release pipeline your team inherits - shipping updates becomes routine rather than an event.

Do we need iOS and Android from day one?

Not necessarily, and the budget conversation is honest about it: sometimes sequencing one platform first buys learning cheaply, sometimes the market demands both. The data on your audience decides, not a template.

What happens after launch?

Crash reporting and behaviour telemetry ship with release one, and a standing release cadence keeps improving the number that matters - retention. Launch is the starting line; the app store rating is won afterwards.

Our existing app is struggling. Rebuild or rescue?

Audit first. Sometimes it's genuinely a rebuild, but often it's performance surgery, offline handling and a proper release pipeline - a fraction of the cost, and we'll tell you which honestly before you commit.

Native Applications · For tech businesses

Native apps your users can feel.

The home screen is the most contested real estate in software, and users can feel the difference between an app and a website wearing one. We build native iOS and Android products - platform conventions respected, motion at frame rate, offline handled - so the app earns its place instead of its uninstall.

Built for the platform. Kept by the user.

What it is

The real thing, not a wrapper.

Users don't review architectures, but they rate them: the wrapped web view scrolls wrong, animates late, dies without signal - and the one-star reviews say 'slow' without knowing why. On the home screen, craft is the difference between retained and uninstalled.

We build native where the user can feel it - navigation, gestures, performance, offline - and share code where they can't. The result behaves like the platform it lives on, passes review without drama, and holds its frame rate on the phones your users actually own.

Platform-true

iOS feels like iOS, Android like Android - conventions, gestures and system integrations respected, because users notice when they aren't.

Performance as a feature

Cold starts, scroll and animation budgeted and measured on mid-range hardware - the phones your market owns, not the one in the demo.

Offline is a state, not an error

Designed for the commute and the dead zone: local-first data, graceful sync, and nothing lost when the signal is.

Who it's for

For products that have to live on the home screen.

This is for businesses whose product's natural home is the phone - where sessions are frequent, context is mobile, and the competition is one swipe away. If the mobile experience is the product, or about to become it, the wrapper economics stop making sense the moment retention starts to matter.

The current app is a web view, and the reviews have noticed.

Retention curves fall off a cliff after the first session.

The product needs the hardware - camera, location, notifications that actually arrive.

Mobile is the growth channel, and the app store rating is the gatekeeper.

How it works

From flows to frame rate.

Shape

Design for the thumb

Flows and screens designed mobile-first with platform conventions in the room from day one - not a desktop design shrunk to fit.

Build

Native where it's felt

The interface and interactions built native per platform; the business logic shared where users can't tell - craft and economics both served.

Prove

Test on real hardware

Performance and battery budgets enforced on mid-range devices, releases through TestFlight and staged rollouts before anything hits 100%.

Ship

Review, release, iterate

Store submission handled, crash and analytics wired from the first release, and a release rhythm that keeps improving the number that matters: retention.

What you get

A product the platform is proud of.

iOS and Android apps

Built for their platforms, submitted and live - with the store listings, signing and release plumbing handled.

A performance budget, held

Cold start, scroll and animation targets measured in CI on real devices - regressions caught before users feel them.

Crash and behaviour telemetry

Crash reporting, analytics and funnels wired from release one, so the roadmap runs on what users do rather than what reviews guess.

A release pipeline

Automated builds, staged rollouts and a cadence your team can run - shipping updates as routine, not as an event.

The case for native

Users feel what they can't name.

0fpsthe frame rate users experience as 'it just feels right'

Nobody uninstalls an app citing dropped frames - they just say it feels slow, and leave. Frame rate, cold start and touch response are the subconscious quality bar, and they're exactly where wrappers pay their tax. Native craft is invisible when it's right, and it's the retention curve when it isn't.

Proof

Apps in the wild.

Native product work ships under our clients' brands - ask us for a walkthrough.

Mazda

A carmaker's move into branded mobility

A complete premium ride-share ecosystem, prototyped fast enough to validate the business case - with connected-car insight that set it apart from public ride-hailing.

AutomotiveNative Applications

Woolworths

Food on demand, before the market arrived

NowNow was Woolworths' move into food-on-demand - an ordering app and a custom front-of-house POS, synced in real time and launched across multiple stores on a six-month timeline.

RetailNative Applications

Panasonic

A connected eBike, prototyped

Prototyping the digital layer around the bike - rider experience, telemetry and fleet management - to show how Panasonic could lead in smarter, more connected cycling.

TechnologyNative ApplicationsStudy in progress

The method

Skateboard, bicycle, car: ship something that moves - why the first release has to be usable, not partial.

Gareth HayhowSenior Solutions Manager

Common questions

Asked before almost every engagement.

: Native where users can feel it, shared where they can't tell - and we'll recommend per product, including recommending our own hybrid offering when that's honestly the better economics for you. We build both, so the advice isn't a sales pitch.

Product belongs on the phone?

Let's design for the thumb.

Tell us what the app has to do and who it's for. We'll come back with a view on what should be native, what can be shared, and what the first release should prove.

hello@touchfoundry.co.za