Custom CMS Platforms · For marketing teams
A CMS modelled on your content.
Off-the-shelf platforms make your content fit their templates, and every exception becomes a plugin, a workaround or a ticket. We build content platforms the other way around - modelled on what your team actually publishes, with the workflows built in, so the site is something marketing runs rather than requests.
Your content, your workflows, your platform.
What it is
The platform behind the brand, built to fit.
Every marketing team's content has a shape: campaigns, products, regions, approvals, the pages that change weekly and the ones legal has to sign off. A generic CMS doesn't know any of that - so the shape lives in people's heads, and publishing means remembering the workaround.
A custom platform starts from the shape. We model your content types, relationships and rules explicitly, then build the editing experience around how your team actually works - so the structure does the remembering, and publishing is just publishing.
Modelled on the content
Content types, relationships and rules mapped from what you actually publish - not bent to fit whatever a theme happens to support.
Workflows built in
Drafts, approvals, scheduling and roles that mirror how your team signs work off - in the platform, not in a spreadsheet beside it.
One source, every surface
Structured content the site, campaigns and integrations all draw from - write it once, and every channel stays consistent by construction.
Who it's for
For teams who've outgrown the template.
This is for marketing teams whose platform has become the constraint: the CMS that made launch easy three years ago now makes every change hard. If the content model lives in workarounds, the plugin stack is load-bearing, and the people who own the message can't touch half the site, the platform is working against the team it's meant to serve.
- Publishing anything non-standard means a developer, a workaround, or both.
- The same content is maintained in three places, and they drift.
- Approvals happen in email threads because the CMS doesn't know your process.
- You're paying agency rates for changes your own team should be able to make.
How it works
From content audit to a platform you own.
Map
Audit what you actually publish
We inventory the content, who touches it, and where it goes - the real model, including the exceptions everyone works around today.
Model
Structure before screens
Content types, relationships and rules designed explicitly, so the platform enforces consistency instead of relying on convention.
Build
An editor your team wants to use
The editing experience is designed like a product - previews, guard rails and sensible defaults - because a platform only works if people enjoy working in it.
Run
Hand over, then stay close
Training, documentation and a support line that knows the platform because it built it. Your team runs the day to day; we handle the evolution.
What you get
A platform that carries the process.
A content model that fits
Your campaigns, products and pages as first-class types with their rules attached - no more remembering the workaround.
Editing built for marketers
Structured fields, live previews and guard rails that make the right thing the easy thing - designed for the team, not the developer.
Workflow and roles
Drafts, approvals, scheduling and permissions that mirror how your organisation actually signs work off.
Integrations that hold
CRM, analytics and campaign tooling wired into the platform properly - built as part of the model, not bolted on as plugins.
The case for owning it
The queue in front of your website has a cost.
Every change that waits on a ticket is a campaign moving slower than it should, and every workaround is a small tax the team pays daily. A platform modelled on your content removes the queue: marketing publishes, the structure keeps it consistent, and the developer budget goes to building things instead of changing words. That's the whole argument.
Source: Storyblok, 2026 survey of 200 marketers and 200 developers
Proof
Platforms marketing runs itself.
We've built and still run this model in production - for teams whose platforms publish daily without a developer in the loop.
Xbox
In-store gaming, synced across 170 stores
The touch- and motion-driven application powering Xbox's in-store experience across 170 US stores, with a live-sync CMS so merchandising could update every kiosk centrally.
In their words
“Touchfoundry was continually finding ways of ensuring the CMS did exactly what we needed, implementing new, innovative features to keep up with the evolving requirements of the business. I'd highly recommend them to anyone looking for a friendly, hard working, problem solving company.”
Laura Moore
Digital Manager at Basecamp
Common questions
Asked before almost every engagement.
If a template genuinely fits your content, use it - we'll tell you so. Custom earns its keep when the content model is distinctly yours (campaigns, products, regions, approvals), because modelling it explicitly removes the plugin sprawl and the workaround tax that generic platforms accumulate.
Fighting your CMS?
Let's model your content.
Tell us what your team publishes and where it hurts. We'll come back with a view on the content model and what a platform shaped to it would look like - before anyone commits to a build.