Basecamp Student · PBSA · Europe

A booking platform rebuilt for European scale

Basecamp Student - premium student accommodation across 12 cities, 5 countries and 5 languages. A four-month rebuild of the web experience, CMS and booking integration.

…and turned booking into a growth engine.

City finder

Room types

Studio room

University partnerships

Mobile

Facilities

Why Basecamp

Instagram feed

Study spaces

Global community

Student stories

Hotel and short stay

Client: Basecamp Student
Sector: Student accommodation (PBSA)
Region: Europe · 12 cities
Timeline: ~4 months, then run
Engagement: Build + Run
Expertise: Full Stack Development, Web Development, Interface Design

The stakes

A premium brand growing faster than its platform.

Basecamp is a premium, community-led student accommodation brand - design-led residences with gyms, cinemas and event programmes, built around a GenZ, community-first identity.

Expansion across regions was outpacing the digital platform. Internal teams lacked real content control, the booking journey had to convert across five languages and regions, and real demand was being left on the table.

0cities

0countries

0languages

The ambition

Localise everything, integrate deeply - in four months.

This was an ambition, not a rescue. The difficulty was the breadth of it - full localisation, deep booking-engine integration and a self-serve CMS - delivered inside a compressed four-month window.

A compressed, four-month delivery window, from kickoff to a live multi-market platform.

Full multi-region localisation across five languages and every market.

Custom integration with a purpose-built booking engine - the conversion journey itself.

A CMS the marketing team could run independently, without an engineering queue.

Marketing CMS

self-serve content

Booking engine

custom API integration

12 cities · 5 languages

multi-region delivery

What we built

Three systems, one coherent platform.

01 · Content · SEO · 5 languages

A flexible multi-language CMS

Publishing across 12 cities and 5 languages belongs to the marketing team, with SEO built into the authoring rather than retrofitted, so a new location goes live as a content decision and not an engineering ticket.

The Basecamp site on a laptop and a phone: the other-locations picker filtered by country, and a city stay page on mobile.

02 · Custom APIs · The conversion lever

Custom booking-engine integration

Custom APIs into a purpose-built booking engine - the conversion lever. A smoother, faster start-to-complete journey that turns interest into confirmed bookings.

The Basecamp booking search: location, study term, residents and promo code, and the room-types results it returns.

03 · Secure · Resilient · Built to grow

Scalable, secure cloud infrastructure

Built to grow with the expansion - secure, resilient and ready for the next market, so adding cities and languages never means re-platforming.

EdgeCDN and edge cache, served from the region nearest the visitor

EU-WEU-CEU-NUKPL

LocalisedCross-region landing pages, routed by market and language

12 cities5 languagesPer-market routing

Google CloudOne platform behind every market

Private VPCAutoscalingEncrypted in transit

The proof

The numbers that decide the business.

+0%increase in booking conversion rate

+0%increase in start-to-complete funnel conversion

+0%increase in total guest bookings

R0min revenue

Start-to-complete funnel conversion

Before rebuild

After rebuild

A +139% lift in start-to-complete funnel conversion.

The Basecamp platform: the homepage on a desktop display, with the location cards for Aachen, Wroclaw, Copenhagen, Katowice, Dortmund and Potsdam fanned out either side.

Validation

The business went on to be acquired by Xior in a €939m deal that created continental Europe's largest student-housing operator - with the platform among the assets that came across.

Xior

Build → Run

Not a one-and-done vendor.

Build

Discovery & build

Roughly four months: front-end rebuild, multi-language CMS, custom booking-engine integration and scalable cloud infrastructure.

Launch

Live across 12 cities and 5 languages, with the marketing team in control of content from day one.

Run

Ongoing support & partnership

Routine support and maintenance, and the development partner supporting Basecamp's marketing teams as the business grew.

“I've had a lot of experience with different agencies over the years, and can honestly say I've been blown away by Touchfoundry, who helped us totally revolutionise the Basecamp business.”