TFG Limited · Corporate Site & Managed Partnership · JSE-listed

Scaling the digital front door for Africa's retail giant.

High-performance digital assets for enterprise teams who don't have time for bottlenecks - the speed and responsiveness of a startup with the scale of a global brand, self-administered and optimised for rapid brand growth.

Eight years and growing - built, and run, by one partner.

The TFG Limited corporate site on a laptop

Client: TFG Limited (The Foschini Group)
Sector: Retail - fashion, sport, lifestyle
Scale: 39 brands · 26 countries · 3 continents
Role: Corporate site, build + run
Archetype: Web / CX platform, managed
Partnership: 8 years and growing
Expertise: Product Design, Web Development, Customer Experience Design, CRM Workflow Automation, Interface Design, AI and Data Engineering

The need

One platform. Three high-stakes audiences. Marketing in control.

TFG Limited - the JSE-listed Foschini Group, 39 brands across 26 countries and three continents - was carrying a rebrand and a logo change, and needed a new corporate site to carry it. One platform to speak to three distinct, high-stakes audiences: consumers discovering the brand portfolio, investors accessing governance and reporting, and prospective talent exploring careers.

Each audience needs different content, a different tone and different compliance rules - all owned by one marketing team. That team needed full control to update any section without waiting on a technical team, plus prioritised, deadline-aware support to keep compliance and performance on track.

One marketing-owned platform

Self-administered CMS - no developer dependency

Live

Consumers

Discovering the brand

39-brand portfolio
Omnichannel discovery
Brand storytelling
“Live your best life”

Investors

Governance & reporting

Governance & reports
SENS announcements
Live share price
Shareholder information

Prospective talent

Exploring careers

Careers & vacancies
Life at TFG
Youth opportunities
Early-careers programmes

What we delivered

An enterprise-grade platform marketing runs itself.

A multi-audience corporate site with full CMS control across brand content, investor documentation, ESG reporting, regulatory policies and careers. Marketing updates and manages everything directly - no developer dependencies - and evolves the site as the brand grows.

Full CMS control across every audience and section
Investor documentation, ESG reporting and regulatory policies, self-managed
Careers and brand content updated the moment the brand moves
Built to evolve as the portfolio grows

tfglimited.co.za · content

AutosavedPublish

Brand & portfolio

Investor documentation

ESG & sustainability

Regulatory policies

Careers & vacancies

Newsroom & media

Editing · Brand & portfolio

Marketing

The TFG Limited site - a Touchfoundry build

How we work - the partnership

The differentiator isn't the site. It's the operating model.

For a marketing leader, this is what you are really buying: a partner who just handles it. Six things keep the platform fast, compliant and self-administered - without the team having to think about it.

An 8-year partnership that keeps growing

No time lost to onboarding or lost context. The team knows the brand and delivers accurately and efficiently, release after release.

Dedicated support with weekly check-ins

Issues surface early and priorities stay aligned. Marketing isn't chasing updates or writing a brief for every change.

Custom ticket logging, full budget-burn reporting

Full visibility on spend and progress. Marketing can weigh cost against benefit and report upwards without manual analysis.

Responsive maintenance, always on

Scheduled work keeps the site fast, accessible, secure and regulation-ready in the background - page speed, accessibility, security patches - with nothing for marketing to check.

Flexible resourcing against seasonal spikes

Capacity scales when the calendar demands it. No renegotiating, no briefing an external team to meet a peak.

Impact-driven recommendations, scored

Every recommendation carries an impact score weighing value against effort, so marketing sees what matters most - ranked, triaged and ready to approve.

Impact-scored recommendationsimpact = value ÷ effort

Every item scored on value against effort, then ranked. The triage is done before it reaches marketing.

#RecommendationValueEffortImpact

1
Auto-feed SENS into the newsroomInvestors
Value Effort
94
2
Compress the investor PDF libraryInvestors
Value Effort
90
3
Performance pass on the careers hubTalent
Value Effort
82
4
Structured data for the brand portfolioConsumers
Value Effort
74
5
Accessibility fixes across policy pagesGovernance
Value Effort
68
6
Seasonal campaign landing templatesConsumers
Value Effort
61

The thinking

Gareth Hayhow on the formula behind the score: how we put numbers on value and effort, and what that changes about the argument.

Gareth HayhowSenior Solutions Manager

By the numbers

What we can prove today.

0Years of partnership, and growing

0Brands' content, one platform

0Audiences - consumers, investors, talent

Performance today

0kMonthly visits

0%Page-speed score

0%Accessibility rating

0%Uptime

The partnership, evolving

One partner, deepening over time.

The relationship has grown well beyond the corporate site. We built the TFG Supplier Portal - digitising and streamlining vendor procurement and processing - to bring the same efficiency to TFG's supply chain, alongside ongoing tools and resources for the brand.

Diverge

Discover

Research the brief, the audiences and the compliance surface.

Converge

Define

Frame the right problem - what the platform has to do.

Diverge

Develop

Design and build options, iterating with marketing.

Converge

Deliver

Ship, measure and maintain - then recommend what's next.

Corporate site

Live

The origin - a multi-audience, self-administered platform.

Supplier Portal

Built

Vendor procurement and processing, digitised end to end.

Shared tooling

Ongoing

Ongoing resources and tools that compound over time.

How we frame the work

Discover, define, develop, deliver: the four stages of the Double Diamond, and the discipline behind them. Diverge to explore, converge to commit, twice.

Gareth HayhowSenior Solutions Manager

“Touchfoundry have always been a valuable partner to TFG, from the initial planning stages to the published site, they have shown world-class application and commitment to our digital first philosophy. We view Touchfoundry as part of our team and enjoy a relationship that reflects this.”