Industries
Most of your year happens in two weeks
Enquiries do not arrive evenly through the year. Application season lands on a date you have known about for two years, and your site either copes with it or a good share of your intake goes to whoever's did.
Filling rooms and space, building by building.
What gets in the way
Signing up takes a lot longer than filling in a form.
Every residence and precinct we have worked on has the same problem underneath, which is that the enquiry gets treated as the finish line. What actually decides whether a room gets filled is everything between that enquiry and the signature. Almost none of that happens on the website.
Everything arrives at once
Applications do not trickle in, they land in a fortnight, on hosting that has been quiet for ten months. The part that usually gives way first is the booking step rather than the homepage, which is the worst thing to lose that week. Paying for a bit more room is cheaper than explaining afterwards why nobody could apply.
The relationship lasts years
A resident or a tenant sticks around for years, and the moments that decide whether they renew happen long after the marketing team stopped counting. Working out what those moments actually are is unglamorous, and it is usually the work that moves the number.
Every building has its own site
Buildings get bought and repositioned over time, and each one turns up with a site somebody else built and its own idea of what counts as a lead. The job is to let each one keep its own character for a customer, while the business can still compare them properly. Most of that comes down to how the content is organised rather than how it is branded.
How the pieces fit
Most of the year is quiet.
Demand does not arrive at a steady rate, it arrives in a fortnight, and the two dotted lines are the only real decision in the picture. Set the site up for a normal day and your busiest fortnight becomes your worst one, at the exact moment your intake is deciding. Set it up for the busy fortnight and it sits underused for ten months, which is much the cheaper of the two mistakes.
Ten quiet months
Enquiries sit near the floor, and hosting set up for this looks more than generous.
Then a fortnight
Application season lands on a date you have known about for two years.
Two ways to be ready
Which line you set up for is the whole decision, and one of them only ever gets tested once a year.
- Sized for the average
- Sized for the peak
How we help here
What we actually do for you.
These are the parts a prospective resident or tenant actually sees, plus the tools your team updates them with. Underneath sits the automation that turns an enquiry into a proper follow-up rather than another item in somebody's inbox.
The work
Places people live and work, kept full.
Student accommodation across twelve cities and five countries, in five languages, rebuilt in four months. A student housing brand rebuilt to hold up through application season, on hosting that could take the rush and wired straight into the booking system. And for the V&A Waterfront, turning the relationship with their tenants into something the commercial team can measure and act on.
Growthpoint
A student housing site built for application season
Rebuilding the digital footprint for Thrive Student Living, Growthpoint's student housing brand, to hold up through application-season demand spikes - on hosting sized for the peaks and wired into the booking platform.
V&A Waterfront
Tenant value, made measurable
Tenant value reframed from lease economics into a measurable relationship - then the model and the live system built to score it, grow it and act on it.
Talk to us
Is application season coming?
The week it matters is the worst possible time to find out whether your booking journey holds up. If yours has never been tested under that kind of load, that is a good place to start.