Industries

Retail is won behind the storefront

The storefront is the part everyone argues about. What decides whether a sale completes is stock that tells the truth, an order that syncs, and a checkout that holds up on the day the campaign lands.

The systems commerce actually runs on.

What retail systems demand

Three surfaces, one promise.

A shopper does not care which channel they are in. They expect the price, the availability and the order to be the same whether they are on a phone in a queue or a laptop at home, and every retail platform we have built has been an exercise in making that true.

01

Stock that cannot lie

One inventory read by store, app and web. The moment those three disagree, every other feature stops mattering, because the customer has been told something untrue about a real object.

02

Peaks, not averages

Retail load is spiky by nature - a campaign, a payday, a season. Capacity has to be sized for the worst hour of the year rather than the median day, and it has to degrade gracefully rather than fall over.

03

The hand-off is where it breaks

An order crosses more systems than anyone drew on the original diagram, and each crossing is somewhere it can be lost, duplicated or silently changed. Retail integration work is mostly about making those seams observable, because a failure you cannot see is one the customer reports first.

How the pieces fit

Shelf to doorstep.

Three shopping surfaces, one fulfilment path, two ways to receive. Whichever surface a shopper starts on, the order lands in the same place and comes back the same way - which is what makes one promise possible in three places at once.

  1. Three surfaces

    Equal ones. Making any of them dominant would misdescribe the vertical.

    • Store
    • App
    • Web
  2. One fulfilment node

    Where all three converge.

  3. Two ways out

    The last mile, whichever the shopper chose.

    • Collect
    • Deliver
Three shopping surfaces converge on one fulfilment node and diverge into collect and deliver.

How we help here

The parts of retail we build.

This is systems work with a shopfront on it. The platform layer that keeps inventory, orders and fulfilment honest, the applications the customer and the staff member actually hold, and the infrastructure underneath that has to survive the busiest hour of the year.

The work

Three retailers, three different problems.

A two-product marketplace platform we built and still run, serving three user groups on a fixed budget. An on-demand ordering app and a custom front-of-house POS synced in real time, launched across multiple stores in six months. And an interconnected platform running marketing, events, workflows and tenant experience across a whole precinct.

Talk to us

Retail moves. Your platform should keep up.

If your storefront is fine and the systems behind it are the problem, that is the conversation we are best at having.