You are an established brand with an existing product or service that’s been well introduced to your market — but now you need to constantly maintain your marketing efforts to keep engaging and re-engaging your audience, while remaining a step ahead of competitors. Your marketing team needs to focus on what they do best: producing high-end marketing content. However, the churn of site updates, mailer templating, micro-sites, developing campaign tools and implementing innovative CRM workflows and sales funnels and pipelines, is spreading energy thin.
As the marketing lead for your company, you need the assistance of a multidisciplinary team that can make sure that your marketing pipeline never stops flowing. You need to make sure that your marketing team is optimizing their expertise without the added encumbrance of optimizing the roll out process.
“Finding web developers on the fly to do sudden site updates for new and innovative content became an unnecessary drain on marketing budget. Keeping track of what content to launch and when became a daily headache — a waste of their talented curators’ and creators’ minds."
How we help
Meet your brand new marketing optimization department. No matter where you are in the world, we plug into your existing marketing team and supercharge it. With the aid of seasoned specialists, we optimize your pipeline output, manage your backlog, and ensure that our newly combined team is always in the process of discussing, improving and grooming, ensuring that content and updates are always out on time and implemented as cost effectively as possible. With the assistance of dedicated Slack channels, weekly check-ins and finely tuned roll out plans, we’re always beating with one pulse, regardless of timezone differences — a high powered extension to your existing infrastructure.
The supercharged pipeline
Our work with ToolsGroup
ToolsGroup is a US based consulting company that specializes in supply chain optimization. They focus their marketing effort on being the central authority and information hub for their industry. They’re constantly sharpening their product with new studies and content, and their web presence needs to constantly adapt to reflect it.
Their highly skilled content and marketing team were producing, but they found issues arising not from the content itself, but rather rolling it out in a cost effective and timely manner. Finding web developers on the fly to do sudden site updates for new and innovative content became an unnecessary drain on marketing budget. Keeping track of what content to launch and when became a daily headache — a waste of their talented curators’ and creators’ minds.
There was the option of sourcing and familiarizing a whole new department that would require monthly salaries, but their needs and challenges rose up sporadically and each new challenge required a unique skillset, leaving room for redundancy and over staffing.The same went for hiring freelancers as the need arose — the time it took to source the right people for the right job at exorbitant rates was simply not feasible. Furthemore, a fragmentation between their outsourced design and development partners led to waste and a suboptimal turnkey solution to meet their growing, demanding digital requirements.
Teams adapt to new projects
Fortunately for ToolsGroup, we had the precise solution they needed. We became so much more than an outsourced service — we became ToolsGroup’s content pipeline supercharger. We integrated into their company, taking what they do best, finding the gaps in the workforce, and building a system of constant analysis and improvement.
Through Youtrack, our preferred project management system, all updates, changes, work done and comments are updated live, so that even though we’re on opposite ends of the globe, we’re in constant, real time communication. Roles can be assigned, project timelines set, and tasks prioritized, so there’s never a moment when a team member is unsure of where they stand in the greater process.
“Yes, we have our pieces laid out, but business needs are always changing, and the opportunities to improve, reduce costs and increase the speed that deliverables are launched arrive in unlikely forms."
For more detailed comms, we set up a dedicated Slack channel — no hoping that that email gets read, no closed in conversations that leave team members in the dark. All comms are clear, open and dealt with in real time, no matter the time zone difference.
If this is sounding like a standard outsourced option, this is where we really differ. We continuously improve on our process and service design. Yes, we have our pieces laid out, but business needs are always changing, and the opportunities to improve, reduce costs and increase the speed that deliverables are launched arrive in unlikely forms. By continuously developing a cycle of briefing, check-in, delivery and grooming for improved output, the value we provide as a cohesive unit is continuously exponentially growing.
Since integrating into ToolsGroup, we optimized and innovated countless projects in just a short period of time. We reassessed their main website, sending in our UX experts to do a full overhaul and implement strategic UX improvements. We implemented Customer Relationship Management (CRM) pipeline automation, complimenting their marketing campaign activation. We’ve created microsites and tools that assist new lead generation and support their prestigious annual TG conference. We’ve also improved speed, performance and SEO value across their digital footprint, ensuring they have one the highest Google ranking in their industry. A 360 audit of their PPC campaigns resulted in further refined campaigns, maximising the value of their spend by refining target parameters.
And the list only continues to grow as our process design and development improves with each grooming cycle. As we continue to integrate and optimize, the value we provide increases exponentially, and the improved success of ToolsGroup’s marketing campaign is all the proof they need to keep growing with us.