Comprehensive digital marketing services tailored to your needs
Too often, marketing is considered an afterthought rather than an integral part of a project. With our integrated eMarketing services, we look at the big picture, identify how marketing goals intertwine with a project as a whole, and then hone in on the right way to achieve them.
Our strategy for your strategy
A deep dive into your project’s personal needs
Starting with the end in mind is always best. What needs to be achieved? Is it realistic, or even possible? What existing structures are in place? Who is the audience? Where are they active? What language do they use to find certain businesses? What other players are in the same space? What successes can we learn from, and more importantly, what failures?
This is how we establish the frame for a customized eMarketing strategy before writing anything in stone. It ensures a streamlined approach, minimising wasted time spent on dead-end strategies.
Search Engine Optimisation (SEO)Understanding from multiple vantage points
SEO is a different beast to what it was 10 years ago, and the state of the game will be unrecognisable in 10 years time. However, certain rules are constant, and following them properly and patiently provides evergreen benefit – SEO is the “long game”, it’s not a tap that you open (like PPC), but rather seeds that you sow and water over time. It’s not just about you and your site, but also about understanding your position among your competitors - and what it will take to leapfrog them in search rankings.
- Technical audits
- Competitor analysis
- Keyword research
- Content optimisation
- Local search optimisation
- Authority building
Pay Per Click // PPCA true view on ROI
Cost effective and fast, PPC is a surefire way to drive targeted traffic to your site. These are ads that appear in various forms across the web – in search results, around web content, in apps or implanted in online videos. Because they’re so popular and effective, PPC management has never been easier. Ad space providers have automated bid management, ad variants and keyword suggestions, meaning that campaigns can be launched without the heavy lifting of yesteryear. Now, we can spend more time experimenting and honing in on the best ad features for a brand and ensuring they’re properly utilized.
- Opportunity analysis
- Campaign creation
- Ongoing optimisation of targeting, bids & ads
- Landing page builds & optimisation
Content MarketingContent, as ever, is King
SEO is nothing without high quality content to back it up – but the value that a blog or article provides is only the first step. Identifying where to share content is vital. Content on a company’s own website only goes so far and is mostly viewed by people who are already aware of the brand. Creating content and marketing it off-site is how brands build reputation, trustworthiness and authority. We take time and care to understand a brand’s voice and vision before embarking on the creation and outreach.
- Topic & trend research
- Content creation
- Outreach research
- Targeted outreach
Email AutomationComplex communication, simplified
It’s not uncommon to see businesses scrambling to find customers or clients when the best leads are right under their noses. We know how to compile and harness every email address a brand has at their disposal, whether they acquired it through after-purchase support, newsletter sign ups, or at an event or conference booth – every address is a potential lead. Don’t have the email addresses yet? We can strategize ways of collecting email addresses from potential customers or clients to get the email marketing strategy underway.
- Customer database segmentation
- Reactivate dormant clients
- Website activity based targeting
- Qualify and assign leads to salespeople
- Automation ideation & builds
- Email template design
- Manage deals in your pipeline
Let us know if you have any questions about our eMarketing.
If you’re thinking about working with us, please take 5 minutes to complete our client questionnaire. It will help steer us to how and where we can enable you to thrive.Take the questionaire