Your online wine guide, reimagined
A good time for wine
A new site for an established brand
What we did
UX, CX research and design
User interface design
Mobile optimization, Content management system development, Display advertising integration
Beginning it’s life in print, Wine Magazine made the transition to digital in 2011, transforming into Winemag. They came to us when they knew it was time to reconsider, redesign and redevelop their web offering for desktop and mobile.
We created a digital tasting room for the content that wine-lovers crave – a place to take in the latest news, reviews, and reports with fellow connoisseurs; a welcoming space to share opinions and rub shoulders with editors and experts in the community.
A walk through the winelands
We kept the site as crisp as a chilled sauvignon blanc, with a tasteful use of space that’s delightfully digestible for users.
Playfair Display Bold 40px
Playfair Display Bold 25px
Lato Regular 17px
It’s all coming together
Content that knows its place
We wanted content to flow onto the site smoother than a fine merlot over the taste buds. With a compelling and sophisticated content system, articles find their own place on the front page. Featured articles appear front and center, whilst timeless pieces can be pinned in place, allowing editors to spend more time curating content without worrying about layout.
Through the grapevine
Growing a community around delectable content
There’s only one thing winelovers like more than drinking wine – and that’s talking about wine. We gave them everything they need to open up discussions on the latest news and reviews, learn from experts and sommeliers, and form a family that they’ll want to visit every day.
Best in show
The Winemag stamp of excellence is a sought after honor in the wine-making community, and when they host a competition, winemakers want to know about it. We found an elegant way to provide all the information competitors need in order to enter, without disrupting the everyday reader’s experience.
Made for mobile
There’s no need to wait for your taste of juicy content with Winemag’s mobile site.
Bringing home the Bordeaux
Elegant ad space
Ads and magazines have had a harmonious relationship since the dawn of print – we made sure that ads appear distinct from content without being a pest on the page.
Like a well aged wine
Users love Winemag’s new and improved flavour
Number of Sessions
Avg. Page Load Time (sec)